Clavis IDS – Company Wide Rebrand
A bit about Clavis IDS – Integrated Display Systems is recognised as the industry leader for designing and manufacturing belt tension measurement equipment and automotive handbrake setting equipment worldwide.
Brief – Revamped company logo and brand refinement | Redesign of all assets using the new brand | New Company website | Photography
Solution – Having recently took over the company the new managing directors of Clavis approached me back in 2018 with a really outdated brand. They were looking for a revamped logo and brand which was modern and slick whist still maintaining links to the old logo for continuity. Once the logo and new branding colours were decided on, next was the photography aspect. I reshot all products in the factory using a clean modern approach. With the logo, brand and photography in place I then rolled this out across the entire company including; website, marketing literature, external and internal documents, social assets, html emails, brochures, packaging, labels, manuals, PowerPoint templates and company stationery.